SEPOV is an acronym for “Research Engine Position of View” it is ordinarily made use of in the context of look for motor optimization (SEO) discussions. If you seriously want to method SEO with self-assurance, you have to have to find out to seem at your web web page from the look for motor spider’s viewpoint and take into account its commitment (if you will forgive a tiny anthropomorphism).
The good news is, look for motor spiders are actually alternatively uncomplicated creatures.
“What is My Drive?”
There is, in reality, 1 uncomplicated, central, and evident look for motor truth from which almost everything else is derived: A look for engine’s attractiveness is right connected to the quality of its outcomes.
In no way neglect this truth. Do not lessen its significance or permit oneself to feel of it as simplistic. There is significantly hand-wringing and income-shelling out by individuals who test to predict what Google is likely to do up coming. The uncomplicated reality is that all the look for engines will do what they have constantly carried out and constantly will do, namely test to enhance the quality of their outcomes.
Google rose to prominence due to the fact its outcomes had been the ideal. Their major consumer interface was (and remains) ridiculously uncomplicated. Their outcomes had been just far better than absolutely everyone else’s. And they however are-though Yahoo and Microsoft are slowly closing the specialized gap.
The look for motor spider’s commitment is for that reason that of its creators: Locate useful, easily categorical data so that the rest of the look for motor software can match it to look for queries and thereby supply very good outcomes.
All of the big look for engines utilize superior contextual analysis to return backlinks to pages that have the best total of superior quality data about precise look for phrases. Feel about that assertion once again for a minute, “…return backlinks to pages that have the best total of superior quality data about precise look for phrases.”
There are profound implications to that uncomplicated assertion that the extensive bulk of web web page designers just flat-out pass up.
For a offered web site, depth is more significant than breadth. A ton of data about 1 subject is much, much far better than a tiny data about a ton of topics. When the Google spider is inspecting 1 of your web pages, you have to influence it of two items:
one. your site has a ton of data about the look for phrases. That is, it is suitable to the look for query.
two. Your site has very good data about the look for phrases (do you have superior quality or authoritativeness)
of individuals websites that are suitable and authoritative, Google will make 1 last value judgment: Freshness. The web page with the most just lately up to date material wins.
Exploration has also established that look for engines in standard and Google in specific tend to favor web websites that have 1 or more key terms in their URL.
If your web web page has the keyword in the URL, it also indicates that depth is more significant than breadth for an entire web web page, also, considering the fact that you would want all the pages on the web page to be remarkably suitable to the key terms in the title.
In other terms, in my feeling, it is far better to have various websites, each individual of which is targeted on a narrowly defined subject subject than 1 web page that has a shot-gun method to numerous topics.
And a word from the “Do as I Say, Not as I Do” section: Sadly, chopping up portals into person websites that each individual deal with a small subset of a bigger subject is at odds with how people today want to actually use a portal. But there is a way… And we’ll converse about it in section two.
Coming up in the up coming installment: Spiders are more human than you feel!
SEPOV is the “look for engine’s point of perspective”. It is crucial to be ready to evaluate our possess web websites and pages from the look for motor spider’s viewpoint.