Internet Radio – Meaning, Benefits and Reasons for its Popularity

Given the manner in which the internet and the World Wide Web have invaded our lives over the past many years, it is hardly surprising that music or rather the radio would be one of the areas being dominated by the internet. Internet radio has, over the past few years since its inception, become very popular, especially amongst those who are constantly working and need to relax while on the job. Similar to the traditional radio, online radio delivers the same kind of music and other shows, albeit over the web. Additionally, what is interesting is the development of internet talk radio, which allows you to listen to various popular chat shows online.

Since its inception in 1891, the radio has been a popular tool of communication with streamlining online radio being introduced sometime in the year 1993 by Carl Malamud. This new invention has been a boon to many people across the world, especially those who love to listen to music from all over the world. With internet radio, not only can you listen to good music or chat shows but can do so from any part of the world. In other words, if you are in England, you can still listen to popular US radio shows online with the help of internet radio. Moreover, if talk shows interest you then you can also listen to your favorite talk shows online through the internet talk radio. Incidentally, Carl Malamud’s first transmission was a live talk show, which was initially available only to local listeners but with the help of the internet radio was transmitted globally, which incidentally started the entire arena of talk radio stations online.

Given the fact that the software for listening to online radio is easily available, sometimes even free of cost, most teenagers as well as adults download it to listen to their favorite music while at work or at leisure. A study revealed that nearly 15% of teenagers as well as adults were regular listeners of online radio, often proclaiming it to be their favorite past time or stress buster. Additionally given the fact that there are many radio stations available online, chances of getting bored are next to minimum and therefore they have become very popular among the youth of today.

All things have their advantages and disadvantages, so also internet radio. Setting up an online radio station is very easy and low cost, which probably is the biggest advantage. Organizing employees, maintenance of radio station as well as layout and other details are very simple and therefore creating a radio station online is a lucrative deal for those who want their own stations. Complete autonomy of the person setting up such an internet radio station ensures that you have the final say in matters related to the kind of music you play, the chat shows and all the other small aspects that are important while running an online radio station. What you want to discuss and how you discuss various issues is left to you, which again is an advantage especially if you are creating an online talk radio station. Lastly, people can listen to whatever they want, whenever they want and if they miss something then they can streamline it later.

All good things come with their disadvantages and the biggest disadvantage or drawback of an online radio station is that you need a computer and internet connection, if you want to listen to such music or chat shows. In other words, without a good internet connection and proper computer and software, you will not be able to listen to such online radio stations. Secondly, the amount of bandwidth used by internet radio is huge, which could affect the speed of other activities that you indulge in online. However, if you have a good computer and high speed internet connection, then you need not worry about these two aspects and can enjoy the benefits of listening to an online talk radio or internet radio.

Radio is not only for good music but also for good and stimulating conversation and if you are on the lookout for one, then you should definitely try and tune into an internet talk radio, where chat shows dominate. Internet talk radio is very similar to the traditional one, where there is a host who interviews another and there is audience participation, the only difference being that the internet talk radio is transmitted via the internet and can be accessed globally.

Lastly, advertising through such radio stations brings about a great amount of revenue as the internet radio is one of the best advertising solutions for all. People can use audio as well as video advertisements to showcase their company, products or services over a talk show or music transmitted via the online radio. The best part of these advertisements is that most talk radio stations allow you to customize your ads such that they increase your visibility and profitability.