Google’s two hundred Look for Motor Ranking Components!

How did this checklist get started? Well, seemingly Mr Google, Matt Cutts, pointed out at PubCon just lately that there are above two hundred variables in the Google algorithm. So the folks at the WebmasterWorld established by themselves a obstacle to checklist them all.

Right here is what has been bundled so much:


  • Age of domain
  • Heritage of domain
  • Keywords and phrases in domain name
  • IP tackle of domain
  • Area of IP tackle / Server


  • HTML structure
  • Use of Headers tags
  • URL route
  • Use of external CSS / JavaScript files

Content material

  • Search term density of site
  • Keywords and phrases in Title Tag
  • Keywords and phrases in Meta Description (Not Meta Keywords and phrases)
  • Keywords and phrases in header tags (H1, H2 and so on)
  • Keywords and phrases in system textual content
  • Freshness of material

For each Inbound Url

  • Top quality of website inbound linking
  • Top quality of internet site inbound linking
  • Age of web site
  • Age of internet site
  • Relevancy of page’s material
  • Area of url (Footer, Navigation, System textual content)
  • Anchor textual content of url
  • Title attribute of url
  • ALT tag of photos linking
  • Place certain leading amount domain
  • Authority of leading amount domain (.edu, .gov)
  • Area of server
  • Authority back links (CNN, BBC, and so on)

Cluster of Hyperlinks

  • Uniqueness of class C IP tackle

Inner Cross Linking

  • Quantity of interior back links to site
  • Area of url on site
  • Anchor textual content of To start with textual content url


  • Over optimisation
  • Acquiring back links
  • Advertising back links
  • Comment spamming
  • Cloaking
  • Hidden textual content
  • Duplicate material
  • Search term stuffing
  • Guide penalties


  • JavaScript back links
  • No abide by back links


  • Performance / Load of a web site
  • Pace of Javascript


  • XML Sitemap (Aids the crawler but doesn’t aid rankings)
  • PageRank (Standard indicator of page’s efficiency)

Extra articles

So, if you’re new to SEO this is a great checklist to get you started. What factors have been skipped? Truly feel free to include to the checklist in our opinions portion under.